Webcasting 101: TV on Your PC
by Kendall Callas
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Welcome to the second installment of what I hope will be an ongoing column investigating
streaming media within the legal community, that is, how law firms and law
schools are using webcasting video over the World Wide Web.
If you're tuning in late, a few details bear repeating from the debut of this column in the
April issue:
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STREAMING VIDEO: Webcasting broadcasting video over the Internet is
emerging as an important global and economical business tool. They call it streaming video,
because it doesn't get downloaded before it plays (avoiding delay as well as copyright
issues). Simply click a link in a web site or e-mail message, and shortly you can be
watching a training seminar or a lecture by your favorite author, right on your PC screen.
FASTER IS BETTER: A 56K modem is mostly satisfactory (don't even bother with 28.8
except for audio-only webcasts), but it is a minimum you need speed! Broadband
delivers improved visual detail, better color, smoother motion, a larger viewing screen, and
less waiting.
PLAYER SOFTWARE: To watch a webcast, you'll also need "player" software: Windows
Media Player from Microsoft (pre-installed with Windows), RealPlayer from RealNetworks
(works on PC and Mac but must be downloaded), or Quicktime from Apple
(pre-installed on Macs). The software is free and very easy to download and install. You'll
be able to view a wider range of offerings if you install two out of the three.
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DV REVOLUTION
You may not have noticed, but since 1995, the digital video (DV) revolution has made great
strides in changing photography from a chemical reaction on celluloid film to an electronic
process using computer chips to encode pixels of light on magnetic tape. Like all other
computer chips, the CCDs (charge-coupled devices) which see light in digital cameras have
become smaller and cheaper. As the uses of digital imagery shoulder out conventional
photography, blooming to include the web, e-mail, and webcasting, the scale of the digital
video marketplace has exploded. Rising volume has led to blossoming features and shrinking
prices for DV cameras, software, and services.
In the not distant future this will lead to a wave of streaming video for all kinds of uses. In
pioneering law firms, we're already seeing web sites enhanced with video for innovative
purposes. Soon these will expand to include:
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Firm intro (Welcome message)
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Legal seminars and panel discussions
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Recruitment commercials
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Training delivery (New employee orientation, policies and procedures)
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Meetings
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Managing partner's report
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Newsletters and legal updates
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Attorney bios
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Speech archives
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Signings, ceremonies, announcements
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Vendor gateway (How to do business with us)
One important factor helping to drive the adoption of streaming media is that it's a
technology that's already on your desk. Though you may not know it, you already have it;
the player software needed to view a webcast is built-in to most Mac and Windows
machines. For everyone else, it's a free download.
THIS NEWS JUST IN ...
ABC News has just launched an Internet video news feed service, webcasting
news programming, half-hourly news summaries, and ABC satellite feeds of meetings,
events, and breaking news around the world. This is a paid 24-hour service for broadband
users, based on RealPlayer. (Wall Street Journal, 3-12-03)
WHAT'S ON TONIGHT?
Now screening, here is this month's selection of two webcasters, one public (behind door #1)
and one private (behind the curtain):
The Saturday School Program - Video Archives
http://www.law.harvard.edu/students/saturday_school/video_archive.shtml
Harvard Law School sponsors this lecture series presenting videos of authors discussing their
books and celebrities addressing the topic of the day. This is serious stuff most
webcasts are over an hour. You will need RealPlayer; those sensitive to pontification will
need sun screen.
This collection offers over 50 videos from 2000 to date with speakers ranging from an
astronaut to a governor, on a smattering of topics from jazz to race. Headliners include:
- Johnnie Cochran
(2-17-03) discusses his latest book, A Lawyer's Life.
(1 hour: 23 minutes)
- Kenneth Starr
(1-10-03) speaks about his new book, First
Among Equals: The Supreme Court in American Life. (1:10)
- Rev. Al Sharpton
(1-6-03) speaks about his book, Al on
America. (1:01)
- Alan Dershowitz
(10-15-02) speaks about his new book, Why
Terrorism Works in a talk entitled Terrorism, Israel, the United States, and
Human Rights. (1:06)
- Supreme Court Justice Sandra Day O'Connor
(4-19-02) and her
brother, co-author H. Alan Day, discuss their book Lazy B: Growing Up on a Cattle
Ranch in the American Southwest. (1:05)
- Professor Anita Hill
(11-5-01) presents the annual Higginbotham
Lecture on race and politics along with comments on sexual harassment. (1:03)
- Rev. Jesse Jackson
(9-24-01) presents a speech entitled
America's Response to Terrorism addressing the tragic events two weeks prior
and the U.S. reaction. (1:15)
MoFo Talk Radio
http://www.mofotalkradio.com
Morrison & Foerster partner Michael Jacobs highlights the firm's practice areas through
scores of RealAudio interviews with MoFo attorneys. The cute graphics, catchy music, and
convenient features help make up for the lack of video at this site. Most interviews are 1 to
7 minutes in length, and range from current to as much as 3 years old.
No video here; the interviews are audio only. This approach represents an interesting
trade-off: it lacks the excitement of video, but solves the once-severe problem of slow
modems
(the site specifically supports 28.8 Kbps), and offers a tremendous advantage in easing the
gathering of new material (much obtained by telephone).
Mr. Jacobs explains that the use of streaming audio evolved from initial efforts with audio
tapes and CDs to improve the firm's ability to disseminate information in a timely and
economical manner. It's an unusual and distinctive way to get information to friends
and clients about legal developments. He estimates that he invests about 2 hours per
month in prep and taping to produce a program every other month. (The technical
processing is handled by others.)
One tip he offers to other law firms considering streaming media is that We have
learned it's easier to do shorter segments more frequently. He also notes, however,
that streaming offers one disadvantage compared to audio tapes: You can't listen to it
in your car.
The currently featured program offers two topics:
- Outsourcing: Balancing Business Opportunity with Legal Risks
(13
minutes:3 seconds) with John B. Kennedy, Co-Chair, Technology Transactions Group.
- Supreme Court Upholds Copyright Extensions
(13:09) with Paul
Goldstein, Of Counsel, Professor of Law at Stanford University.
The large archive of past audio interviews offers a handy search feature, allowing one to
comb archived interviews by legal topic: Airports & Transportation, Antitrust, Banking,
Bankruptcy, Communications & Media, Computers and Software, Corporate/M&A, Energy,
Entertainment & Media, Finance & Infrastructure, Financial Services, Intellectual Property,
International, Internet and New Media, Investment Mgt, Labor & Employment, Land Use &
Environmental, Life Sciences & Healthcare, Litigation, Outsourcing, Real Estate, Securities,
Tax, Tech Transactions, Venture Capital.
To track viewing demand, the firm has not implemented a mechanism for measuring play of
the interviews themselves, but does monitor hits on the MoFo Talk Radio web site.
Besides helping to build relationships with people outside the firm, Mr. Jacobs indicated that
the firm's chairman also uses streaming audio for periodic internal communications. For the
future, the firm plans to continue offering an audio program (usually two interviews) every
other month.
Too many webcasts, not enough time.
If you see streaming audio or video you
think would be of interest to our readers, please
the URL and description.
Has your firm produced a webcast? We want the details!
If you'd like a clickable list of the web addresses from this and past columns,
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Kendall Callas, ,
is president of American Webcast and a 19-year veteran law office technology consultant.
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